Peer groups guide our behaviour – how can they spread sustainable lifestyles (CONFERENCE)

[Roope Mokka]

Research after research suggests that groups impact behaviour most strongly.

Somehow the effort stops there. That's why Demos Helsinki is setting up a conference to look for the next steps after this important scientific discovery. How precisely groups could spread sustainable lifestyles? That's what PEERSOME is about.

For the event we are gathering a group of leading international experts and practitioners from the fields of psychology, design, economics, cultural studies marketing, technology and business to develop understanding of a powerful new way to combine new business and peer groups.

In terms of sustainability we focus on what really counts homes, transportation and food – by far the biggest consumer-related emission sources.

Speakers and thinkers include

June Flora, Director, Senior Research Scientist, Precourt Energy Efficiency Center, Stanford University 

David Fetherstonhaugh, Behavioral Economist, IDEO 

Richard Wrigth, Behavioural Science Director at Unilever

Minna Ruckenstein, Senior resarcher, Center for Consumer Research

Brandon Evans, CEO & founder, Crowdtap

Tuuli Kaskinen, Researcher, Demos Helsinki

More info and tickets:  www.peersome.fi