Idea Cards, Week 4 – 0-Miles Food Co-op

Idea Cards, Week 4 – 0-Miles Food Co-op

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Comment by Linda Martinello on February 6, 2012 at 1:25pm

The interest in locally produced milk (0 miles) has grown in Italy in the last 10 years.  In the picture you can have a look at the milk distributor where people can go with their own bottle and buy milk, from a minimum quantity of 200 ml. In this way, a win-win strategy is fostered:

-less need for transport on long distances (the milk is collected from local and usually organic producers)

-higher income for the producer

-fresh product available also in small quantities

-no waste of product, because what has left at the end of the day is processed into fresh cheese

This process has started as a private initiative of some producers, who invested in the distribution equipment in order to get an higher income for their milk.

Now you can see how many they have become! Have a look at the map at the following link:


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Idea Card Diary

A weekly Idea Card Diary shows flashes from the future when these new services and products will be mainstream all over Europe. Or will they? Read more and comment!

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