What will a sustainable future mean for the way we consume?
How can we fulfill individual needs more sustainably?  What are the impacts of what we consume everyday?  What promising sustainable consuming practices start to be revealed?

Members: 80
Latest Activity: May 29, 2013

Discussion Forum

New report - Adopting sustainable diets: opportunities and barriers.

How can sustainable diets become the norm in Europe? This is the question addressed in LiveWell for LIFE's latest report Adopting healthy sustainable diets - key opportunities and barriers. The…Continue

Started by Nora Brüggemann May 29, 2013.

Apply today&see into your future: Spread iFuture online workshop

Reminder: See the future you - iFutureWe welcome you to apply for a unique process to see what your life could be like in 2050. We've done this already in Finland, Germany, Spain & Hungary and…Continue

Tags: iFuture

Started by Outi Kuittinen Sep 3, 2012.

The Peoples Supermarket - one of the most exciting social enterprises in the UK!! 3 Replies

The four huge supermarket chains in the UK, Tescos, Sainsbury's, Asda and Morrisons, are systematically ruining local and small scale enterprises! At last, here is a supermarket by the people for the…Continue

Started by Sarah Thorne. Last reply by Sarah Thorne Aug 30, 2012.

Research agenda: Contributions from Consumption group

Hello to all discussing and browsing the Consumption group!The SREAD team is currently working on a research agenda for which we wish to identify research questions still unanswered on sustainable…Continue

Started by Oskari Niitamo Aug 16, 2012.

Comment Wall

Comment by Tobias Leenaert on May 21, 2011 at 10:59am

One picture from one of our veggie events, to stimulate people towards a more plant-based lifestyle. 

Comment by Cheryl Hicks on June 9, 2011 at 1:08pm

Weekly news feed from New York Times specific to Sustainable Living Trends... 

Yesterday's op-ed from Thomas Friedman:


The Earth Is Full

You really do have to wonder whether a few years from now we’ll look back at the first decade of the 21st century — when food prices spiked, energy prices soared, world population surged, tornados plowed through cities, floods and droughts set records, populations were displaced and governments were threatened by the confluence of it all — and ask ourselves: What were we thinking? How did we not panic when the evidence was so obvious that we’d crossed some growth/climate/natural resource/population redlines all at once?  “The only answer can be denial,” argues Paul Gilding, the veteran Australian environmentalist-entrepreneur, who described this moment in a new book called “The Great Disruption: Why the Climate Crisis Will Bring On the End of Shopping and the Birth of a New World.” “When you are surrounded by something so big that requires you to change everything about the way you think and see the world, then denial is the natural response. But the longer we wait, the bigger the response required.”

Other articles this week on the Future of Food:  article in Sunday’s paper June 5 -



Comment by Nora Brüggemann on June 9, 2011 at 5:20pm

Remember the Sustainable Dance Floor at the SPREAD Launch conference? Interested in learning more about similar initiatives?

Then read the following news:


In the beginning of March, the pilot project, Green Club Index (GCI), was launched in Nordrhein-Westfalen, Germany. The GCI is the first nation-wide project in Germany, which aims to reduce carbon emissions and determine the level of energy efficiency in clubs around the country.

An average club or disco in Germany has an annual electricity consumption of 150,000 kWh. That is equivalent to an annual consumption of more than 40 three-person households, or 90 tons of CO2 per Club, per year. There are approximately 5,500 clubs and discos spread throughout Germany. Together, these clubs contribute a large amount of greenhouse gases to the environment, but unfortunately, the issue of energy efficiency has never before been properly addressed in the entertainment industry.

The Green Club Index has been created as a response to requests from club owners and promoters looking for help in reducing the environmental impact of their concerts, parties and shows.

The national GCI project plans to identify potential areas in which energy may be reduced. The GCI of a club is determined by the ratio of annual energy consumption and the annual number of visitors. That Index is a simplification tool that a club owner can use to compare their energy needs with other venues.

Currently, the Green Music Initiative and the energy advisors of EnergyAgency.NRW are cooperating with 5 clubs in Nordrhein-Westfalen, and will continue this consultation process for the next 12 months. They will determine the GCI, analyse the problematic areas, and provide the club with an energy efficient and sustainable policy at the end of the project.

The project has been led by the Green Music Initiative (GMI) in Germany.

Comment by Carolina Caro Vidal on October 5, 2011 at 1:05pm

Hi everyone!  Let´s think about it... How school and community can support personal health practices and behaviours? I think we can promove from educational institution by educational plans that includes information about it,compare and contrast the nutritional value of fast food and home prepared...on the positive and negative consequences of having a good or a bad eatings habits!


Comment by Quique alcantara on October 10, 2011 at 10:31am


why do not we try to convert in good what people seems to like more and seems to be bad? the idea of "fast good" was developed by ferran adria and NH hotels to offer fast and healthy food. They opened several restaurants in 2004 and although today, they have closed, I think it was a very good initiative (I liked it very much eating at the restaurant in Valencia) showing a way to follow



Comment by Carolina Caro Vidal on October 10, 2011 at 10:45am

Great, agree......Fast food doesn't mean always bad's going to depend of what are you using for making the food, (fresh vegetables and fruits are a good example!  )  Is a good inicitive to change the concept...


Comment by Quique alcantara on October 10, 2011 at 10:52am
I think it's also useful when trying to promote a more active lifestyle ... too many times the focus is in promoting sports. Promoting dancing or gardening among the elderly or active video games for the youngers are, for example, also valid strategies.
Comment by Carolina Caro Vidal on October 10, 2011 at 10:59am

Yes, in fact there are several goods strategies to promote an active lifestyle; for example here you have one, funny and for sure very useful:

Comment by Nora Brüggemann on October 20, 2011 at 9:25am

Dear all, just got this interesting news via mail: that I wanted to share with you:

"Exciting new video: a news report from the year 2050, the video looks back at ‘Events that changed the world,’ particularly food security & the wider adoption of GM and biotech crops in the European Union. Please, take a look for yourself – and feel free to circulate it widely: We are looking forward to any reactions and feedback you may have.
EuropaBio is the European association for bio-industries."

Comment by Nora Brüggemann on December 2, 2011 at 6:51pm

Britta Riley: A garden in my apartment

A colleague just recommended this TED speech to me, really interesting! Enjoy!
Britta Riley: A garden in my apartment
Britta Riley wanted to grow her own food (in her tiny apartment). So she and her friends developed a system for growing plants in discarded plastic bottles -- researching, testing and tweaking the system using social media, trying many variations at once and quickly arriving at the optimal system. Call it distributed DIY.

Key words: urban farming, social innovation, resarch&develop-it-yourself, open source


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Idea Card Diary

A weekly Idea Card Diary shows flashes from the future when these new services and products will be mainstream all over Europe. Or will they? Read more and comment!

Blog Posts

SPREAD 2050 Conference: Catalyzing Action - Join in the discussion and influence the program!

Posted by Mari Orjasniemi on October 23, 2012 at 1:30pm 0 Comments

The final conference of SPREAD Sustainable Lifestyles 2050 will be held on November 26-27 2012 in Brussels.

The findings of the SPREAD 2050 project will be showcased and discussed during the two day conference. It is a possibility to hear the first hand results of the SPREAD 2050 project. Emphasis is on how the findings can be turned into action.

You have a chance to influence how the conference…



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