Belu Water, the eco-friendly brand of drinking water aims to reduce the negative environmental impacts associated with bottled water. The social enterprise from the UK got famous through wide ranging innovations, such as the creation of UK’s first carbon neutral bottled water, the launch of the first corn-based plastic bottle made without any petroleum and the first PVC-free bottle caps.
The enterprise can be seen as a pioneer for the whole drinking water industry. They demonstrate that the production of carbon neutral drinking water is possible and encourage the rest of the drinking industry to follow suit. They created a trustworthy alternative for the eco conscious consumer, which usually drinks tap-water only and even encourage consumers to re-use their bottles by filling them up with water or other domestic beverages. Thanks to the fancy design of the bottle, this is highly recommended!
However also unaware consumers are addressed to re-think their consumption habits of drinking water through Belus’s marketing campaigns highlights the environmental benefits of acquiring low-carbon developed water bottles. Continuously rising sales figures demonstrate consumers positive reaction and underlines Belu’s success.
On top of this, all of Belu’s profits are not distributed but committed to the Belu foundation conducting clean water projects. Belu intents to deliver for each bottle sold a month of clean water for one person in a developing country. For instance in 2007 the enterprise sold 6.9 million bottles of water, thus projects in India, Bangladesh, Mali and Madagascar provided clean drinking water to over 43,264 people for at least fifteen years, delivering over 7 million month of clean water per person. In 2010 Belu launched a “rubbish collector” to removing about one tonne of floating litter from the River Thames each week.
This business case is promising because they aim to focus on environmental aspects of their core business and constantly invest in R&D to straighten their position of supplying the most environmentally sound bottled water. Besides they contribute to clean water projects in the developing world but always having in mind to be “green” and “charitable” not to be “polluting” within its production on one side of the world while donating for clean water projects on the other side.
Get more insights: http://www.belu.org/
For the promotion of drinking tap water instead of bottled water follow up the project "A Tip:Tap".
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concerning plastic bottles and packaging I have a couple of links that might be of interest:
The concept of packaging-free supermarkets is slowly getting some traction - let's see if enough
people jump on board to make it economically feasible!